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Authors
Aditya Puttaparthi Tirumala (0009-0008-9495-3932)
Citation
Puttaparthi Tirumala, A., (2026). DeepCausalMMM: A Deep Learning Framework for Marketing Mix Modeling with Causal Structure Learning. Journal of Open Source Software, 11(120), 9914, https://doi.org/10.21105/joss.09914
@article{Puttaparthi Tirumala2026,
doi = {10.21105/joss.09914},
url = {https://doi.org/10.21105/joss.09914},
year = {2026},
publisher = {The Open Journal},
volume = {11},
number = {120},
pages = {9914},
author = {Puttaparthi Tirumala, Aditya},
title = {DeepCausalMMM: A Deep Learning Framework for Marketing Mix Modeling with Causal Structure Learning},
journal = {Journal of Open Source Software}
}
Tags
marketing mix modeling causal structure learning deep learning time series saturation response curves PyTorch
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