JOSS Papers: marketing mix modeling

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published Published 13 days ago

PyMC-Marketing: Bayesian Marketing Mix Models and Customer Analytics in Python

Python
@williambdean
10.21105/joss.10805
published Published 5 months ago

DeepCausalMMM: A Deep Learning Framework for Marketing Mix Modeling with Causal Structure Learning

Python
@adityapt
10.21105/joss.09914
Displaying 2 papers

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ISSN 2475-9066